Free and Useful Ideas to Promote Your Mobile App Efficiently In 2020

App promotions – a core component of a successful launch of the app

In 2019, 204 billion mobile applications were downloaded and the app industry is rising rapidly. The competition for getting the interest of the customer is going intense – if you want to stand out from the crowd, you do not only have to produce an excellent product but also come up with an innovative plan for marketing the app.

Although marketing is a key component of a successful launch of an app, it shouldn't cost you a lot. Here are some free app promo suggestions.

How to promote a Free App?

Don't worry if the tools to promote your app are limited. There are other ways to promote your application for free. 'Free' does not mean, though, that there will be no effort done on your part – rather the contrary, so you don't have to pay for exposure.

1. Optimize your app for the app store

On Google Play (53 percent) or in the Apple Store (47 percent) a lot of app searches are completed. This makes leveraging the app store key to making sure the product is easy to find. Here are a couple of items you can note when optimizing your app. Pick the best user name, write an interesting summary, use important keywords and render screenshots or videos of the app.

2. Creating a landing page

Construction of a landing page is a smart strategy for mobile APP marketing. It will give you a chance to clearly explain the advantages of your product, fix any concerns your target customers may have and provide testimonials that will improve your reputation. Having a landing page will also allow the search engines to find the app – this can be a fantastic source of leads.

3. Request reviews from customers

Ask the users to leave a comment on Google Play or on the App Store. Positive reviews influence purchase decisions and directly affect the formulas of the app stores – they improve your reputation and role in the search results. Other review sites such as G2Crowd, Capterra, or Serchen may also be considered-remember to respond to each review.

4. Create exclusive content

Develop content compatible with your smartphone device. You will get it posted on your blog. If you have not one, you should turn to the Media. Creating content is a perfect way to make the website more popular, and create brand recognition and reputation.

5. Produce articles by guests

Locate blogs with high authority important to your niche and seek to get an article published on one of them. You'll not only be able to share your information, but you'll also win some backlinks to your website. The through your backlinks, the higher your placement on Google. That will help you with lead generation in the long term.

6. Gain from social media

Spread your Social Media app. Choose platforms on which your audience is the most involved. Send some information about your product to your target market, among other valuable material.

7. Join social media networks

On LinkedIn and Facebook, there are several communities where you can post content and, ultimately, advertise the product for free. Keep in mind that the distribution of commercial material within communities is often not permitted, so stick with educational content. Save your sales/marketing posts for your business account on Twitter or Facebook.

8. Get featured on a podcast

Podcasts are becoming highly popular – there are over 900k podcasts available on iTunes as of January 2020, although there are over 1 billion blogs around the world. This makes the podcasting room less competitive than written material – benefit from it as long as it lasts. Pick a few podcasts the target audience listens to and try to have the guest speaker featured. Spreading the news of the product to a wide audience for free is a perfect way to.

9. Creating an email signature

Emails are still a common contact device, sending 246.5 billion emails a day to people. Not having a link to your device in your signature email is a lost opportunity to produce leads. 91 per cent of people review their emails every day, so add a connection to your app in your email signature to increase the awareness of your company.

10. Attend community events/meetups and webinars

Attend internet conferences where you can be a speaker or at least talk with people who may be your future prospects.

11. Be included in blog posts

Remember any of the articles written about "the right tools for"? Seek to get listed in one of those. Focus on high-domain authority brands-they typically rate Google higher, which means more traffic to your site.

12. Feature the Product Hunt

Product Hunt is filled with technology enthusiasts. Promoting your product hunt app does not only allow you to gain a lot of visibility, but it can also become a fantastic lead generator. Especially if you apply in the top 3 of the day's items.

13. Using references

Build a recommendation program to enable current users to allow friends to access the app. In your app, you can include a "refer a friend" button, and offer users rewards for each referral.

14. Using device repositories

List your ios device in one of more app folders, including app chatter, androidapplog, apps400, preapp. The higher the number of listings on your site, the higher the probability that potential users would find it.

15. Partner with other apps

Partnering with apps which are complementary to yours is another idea for successful app promotion. For example, if you are selling a survey app, you might work with a company providing a platform for Customer Relationship Management. You can do a cross-promotion – they will feature your product in their customer base newsletter and you could do the same for them.

16. Launch a demo video

Marketing nowadays revolves around content. According to a Hubspot survey, 54 per cent of users want to see more video content from companies that they like and support. Create a 30-second video to show how people will profit from your app, share it on your social media channels, and include it on your website if you want to get more exposure.

17. Submit your Rewards app

How else can you advertise your app? You will enter a competition for mobile apps, such as the Best Mobile App Awards. It will not only encourage you to get more attention, but it will also improve your reputation if you win.

Below are a few awards to consider:

Appy Awards

Best Mobile App Awards

Appsters Awards

Best App Ever Awards

Apple Awards

18. Involve yourself in forums

Show off your experience by answering questions on industry-relevant sites. You will seek to answer related queries on Quora – it has more than 300 million active members, with more than 35% of Americans announcing that they are using Quora. Avoid answering questions with too many responses, because your exposure would be limited. Centred with a high following but little answers on questions.

19. Team with influencers

I know what you think: "It would cost me a lot to include influencers." Even if you want to work with famous companies, which is not necessary. Instead, you should collaborate with micro-influencers or tech fans who pursue a good social network. Get them interested in your product, they could check your product and share it on their social media sites if they want to use it because they like it.

20. Pitch to App Store editors

To have it included in the "Today" category you should consider pitching the app to App Store curators. Bear in mind that they get thousands of pitches every day so make sure the pitch is beautifully made. Specify what the app is doing and what's special about it.

Apple editors pay attention to high product consistency, streamlined architecture and strong storytelling while testing apps. You should rely on a significant amount of views, click-throughs, and downloads if you're lucky enough to be picked.

Using different strategies of free-of-charge to boost your app exposure

Creating an excellent mobile app doesn't guarantee results – you do need to devote time and effort into marketing it. Luckily, it doesn't have to stretch the marketing budget, because there's plenty of free tactics to use to advertise the product. Some of the most useful factors are to customize the app for app stores, as most users are searching for applications on the Google Play and Itunes Store.

Show off your expertise by answering questions in forums such as Quora, developing niche-related content and posting it on social media. Having favourable feedback from consumers and uploading your awards app would have a positive effect on your brand identity because it will increase your reputation.

Now that you know how to promote an app, shouldn't you be trying any of the ideas we've described above? Let us know how things are going.