Why Redesigning Your App is Vital & How to Know When It's Time?

The design never comes to an end. With time, trends, the tastes of users, and the needs for users transition, and even a great UX design can get obsolete. Redesigning an application is one way for the business to adapt to the ever-changing world.

There are many reasons for redesigning your app, some of which are more convincing than others. Probably one of the last things you think about in your business is redesigning your app, though. However, identifying and acknowledging the vital role your app plays in your customer acquisition activities and the overall effect it has on sales and revenue, is crucial. Every touchpoint with a prospective customer must be in sync for marketing to be successful. That includes your app, which is one of your top salespeople.

It is hard to find a development business that at least once hasn't fully modified the UX and UI of their application(s). You may recall the complete redesign of Facebook 's website and experienced Instagram's old skeuomorphic design before it changed to a more basic and flatter design.

When Do You Need to Redesign Your App?

Let's look at the times when you should consider redesigning your application:

1. Too many changes

If you make too many changes to an existing app, it will start to look messy and the users may find it difficult to use. For so many changes coming in, a user may not be able to function effectively on the device or may not be in the right position to get the right thing. This is the perfect time to update your app and continue it all over again, with fresh and enhanced features. Practices evolve with time and with a lot of new apps coming in a user may be advanced. When yours is staying there with just the changes and no updates, otherwise the users will not get attracted. Finally, if you're going to update an app and add new features, you need to carefully design it to make it look more appealing than before. Seek always to keep it easy and user friendly.

2. Low traffic

When the amount of user traffic on your app is gradually dwindling, either by not using or removing the app in days, you must consider taking this measure. Limited traffic does not help you cope with the market, nor will it yield any returns.

3. Inclusion of more social features

Unless your app doesn't run on social features, it should redesign as soon as social networking sites are everywhere now. A quick link to Instagram, Facebook, Twitter, LinkedIn and all other social networks must be given directly in the app so that if a user wishes to share anything directly from the app to a social networking platform, he can do so without any barriers.

4. Dated Product

You should carry out research and ask your users if they are happy with the app's feature. If you receive a response from them, you need to scrutinize it carefully to see if there are any changes to updates that will either make your app reach places or need a full redesign. Even, if the app contains dated content or applications, you can not take long enough to start strategizing the redesign process and get a team to do it as soon as possible before the app stops working. It doesn't take the users long to delete an app and switch to a rival application if they see an app not functioning properly.

5. Product's Evolution

It is a good idea, as it identifies the part of the app that requires redesign. The product development team will be able to help find out. Instead, you need to ask the team for feedback if either the aspect needs a redesign or the entire app needs an overhaul. To get the best results, you need to consider the changes the industry is going through and make the changes accordingly. You can also ensure that users embrace these changes with open arms and that the new additions are welcomed or not.

6. Online presence

To any organization, it is very important to make their online presence known. If you're planning to redesign the whole app, you'll need to be confident about the modifications that you're going to make because you wouldn't want the product to be lost over the next 3-4 years, rather, you 'd like it to survive because long as possible among the top competitors. Your updated app should be well promoted online and offline so that users who may have moved from time to time can come back and continue using the loyal app.

7. Users struggle

If a user struggles to catch up with an app and is confused about where to go and which page to navigate to, you need to know that such an app's life isn't long. That is the time to make changes and consider redesigning. Make sure you keep track of what the user is searching for in the app and just make new changes afterwards. Apps which are not being used at all, however, must be removed. Updating the app regularly is a must for the developers. Even the smallest modification that has been made in the app must be evaluated before launch.

However, an app should not be modified without proper research, as there may be occasions when it is not even appropriate and you may just go for research that will prove very costly to you and the organization. It's easier to sit back and watch the apprise and fall. It might just need a slight addition of something, or something may not work well, causing a blockage in the application's use. And if all the analysis and testing reveals that the product has gone downhill and nothing can be done to safeguard its future, then the app developers definitely need to consider fully redesigning it.